Parit: Chicken by R K Swamy BBDO Mumbai for Parit

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Parit: Chicken

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Industry Health & Pharmaceutical Products
Media Print, Magazine & Newspaper
Market India
Agency R K Swamy BBDO Mumbai
Creative Director Jairaj Benerjee
Art Director Rajeshwar Rajoji
Copywriter Devangi Nakar
Released June 2012

Credits & Description

Category: Pharmaceutical & medical
Brand: GSK
Agency: R K SWAMY BBDO, Mumbai
Country: India
The patient communication addresses this perception. They can easily consume spicy food without worrying about acidity because Parit's cooling effect (by reducing acid production) will âde-heatâ the food thereby reducing the symptoms felt due to GERD.

Category: Pharmaceutical & medical
Client: GSK
Agency: R K SWAMY BBDO, Mumbai
Country: India
Creative Director: Jairaj Benerjee
Art Director: Rajeshwar Rajoji
Copywriter: Devangi Nakar
Graphic Designer: Rupesh Kate