Parmalat Print EverFresh UHT Milk: Dinosaur by King James

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EverFresh UHT Milk: Dinosaur

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Industry Milk
Media Print, Magazine & Newspaper
Market South Africa
Agency King James
Executive Creative Director Alistair King
Creative Director Devin Kennedy, Michelle Dicke. Karin Barry
Art Director Christiaan Conradie
Copywriter Bianca Brandi
Illustrator Justin Plunkett
Released September 2008

Credits & Description

A common misconception in the UHT (long life) milk category is that consumers believe preservatives are added to make it last longer. This print campaign via King James Cape Town says other wise.

Advertiser: Parmalat

Product: EverFresh UHT Milk
Agency: King James, Cape Town
Illustrator: Justin Plunkett
Executive Creative Director: Alistair King
Creative Director: Karin Barry, Devin Kennedy
Art Director: Christiaan Conradie
Copywriter: Bianca Brandi
Country: South Africa