Participaction Print Make Room For Play Phase 2 - Basketball by Zulu Alpha Kilo

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Make Room For Play Phase 2 - Basketball

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Industry Charities, Foundations, Volunteers
Media Print, Magazine & Newspaper
Market Canada
Agency Zulu Alpha Kilo
Creative Director Zak Mroueh
Art Director Andrea Romanelli
Copywriter Jon Taylor, George Ault
Production Circle Productions
Director Tom Feiler
Released January 2016


Ame Awards 2017
Social Benefit Civic / Social Education: Canada AME Silver Medallion

Credits & Description

Agency: Zulu Alpha Kilo
Brand: Participaction
Country: Canada
Creative Director: Zak Mroueh
Writers: George Ault
Writers: Jon Taylor
Art Director: Andrea Romanelli
Account Team: Robyn Morrissey
Strategic Planner: Emma Brooks
Client: Rachel Shantz
Client: Rebecca Jones
Agency Producer: Tara Handley
Agency Producer: Kate Spencer
Production Company: Circle
Media Agency: Cossette Media
Director: Tom Feiler
In large part due to the myriad of screens that surround us all day at work, school and play, Canadians are leading an unhealthy sedentary lifestyle –parents and kids alike. In 2016, ParticipACTION - a national non-profit organization on a mission to help Canadians sit less and move more - set out to draw attention to the issue and provide parents with tips and tools to make a change. Ironically, the tips and tools were on ParticipaACTION’s own screen – their website. And other screens needed to be used to drive website traffic. Our campaign acknowledged this irony head on in a fun playful way and resulted in a significant increase against all KPIs.