PayPal Print PayPal is New Money, 1 by Havas Worldwide Dusseldorf

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PayPal is New Money, 1

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Industry Online Financial Service
Media Print, Magazine & Newspaper
Market Germany
Agency Havas Worldwide Dusseldorf
Chief Creative Officer Darren Richardson
Executive Creative Director Nicolas Becker
Creative Director Juan Leguizamon
Copywriter Ramón Scheffer
Released April 2018

Credits & Description

Category: Finance
Media: Print
Brand: PayPal
Agency: Havas
Geo: Germany
Advertising Agency: Havas Düsseldorf, Germany
Chief Creative Officer: Darren Richardson
Executive Creative Director: Nicolas Becker
Creative Director / Art Director / Illustration: Juan Leguizamon
Copywriter: Ramon Scheffer
Account Director: Sofia Panek
Published: April 2018
Synopsis:
"PayPal is new money” is a series of printed ads showing a representation of what physical money could look like in the culture of a digital age. Each ad depicts a scene of a contemporary consumer behaviour illustrated in a money bill. These scenes represent the brand by showcasing typical PayPal transaction purposes.
PayPal Is New Money
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