Peabody Essex Museum (PEM) Print Culture Shock by RATTLE Boston

Culture Shock

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Industry Museums & Libraries, Travel Agencies, Tour Operators & Travel Services
Media Print, Magazine & Newspaper
Market United States
Agency RATTLE Boston
Art Director Joe Higgins
Copywriter Rich Swietek
Photographer Adelmo Barreira
Released April 2013

Credits & Description

CLIENT: Peabody Essex Museum
Service: Destination/Tourism
AGENCY: RATTLE, Boston, Mass.
Creative Director:  Joe Higgins/Rich Swietek
Art Director: Joe Higgins
Copywriter: Rich Swietek
Photographer: Stock
Media Schedule: Regional Tourism Publications
1st appearance: Destination Salem Annual Guide
Creative Brief: 
Target non-Boston DMA tourists with the surprising revelation that a world-class museum thrives in the heart of fabled Salem, MA
Publication Date:  Spring 2013