MACHETE/BREAD by Leo Burnett Chicago for Peace One Day

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MACHETE/BREAD

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Industry Public awareness
Media Print, Magazine & Newspaper
Market United States
Agency Leo Burnett Chicago
Creative Director Matt Miller, Phil Jungman
Art Director Kate Harding-Jackson
Copywriter Adam Ferguson
Producer Laurie Gustafson
Released September 2012

Awards

Epica Awards 2013
Packaging Graphic Design BRONZE

Credits & Description

Developed by Leo Burnett Chicago, in partnership with Peace One Day for the D&AD's first ever White Pencil, the social movement aims to join conflicting people through food in celebration of International Peace Day on September 21, 2012.
To build awareness, Leo Burnett Chicago is asking chefs, restaurants, food ambassadors and foodies around the world to join the Recipeace movement. People can pledge for peace by cooking a meal inspired by recipes that have resolved conflict in history, visit a participating restaurant reserving tables for peace meals or tweet ideas of individuals who should come together over food for peace.
By building awareness for Peace Day on a global scale, we can inspire peaceful action on an individual level. Recipeace strives to make September 21st the largest global reduction of violence ever recorded on a single day by making it the day people come together over a great meal.
Media: Print
Geo: United States
Category: Public interest
Advertising Agency: Leo Burnett, Chicago, USA
Advertiser: PEACE ONE DAY/D&AD
Client/Ad or Campaign: Recipeace
Agency: Leo Burnett Chicago
Global Chief Creative Officer: Mark Tutssel
Chief Creative Officer: Susan Credle
Creative Director: Matt Miller
Creative Director: Phil Jungman
Producer: Laurie Gustafson
Art Director: Kate Harding-Jackson
Copywriter: Adam Ferguson
Director of Design: Alisa Wolfson
Account Director: Josh Raper
Recipeace is a social movement aims to join conflicting people through food in celebration of International Peace Day on September 21, 2012. To build awareness, Leo Burnett Chicago is asking chefs, restaurants, food ambassadors and foodies around the world to join the Recipeace movement. People can pledge for peace by cooking a meal inspired by recipes that have resolved conflict in history, visit a participating restaurant reserving tables for peace meals or tweet ideas of individuals who should come together over food for peace.