Pedal Power Print Pedal Power: Son by Y&R Johannesburg

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Pedal Power: Son

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Industry Public awareness
Media Print, Magazine & Newspaper
Market South Africa
Agency Y&R Johannesburg
Art Director Ntobeko Ximba
Copywriter Nkanyezi Masango, Werner Marais
Photographer Antonia Steyn
Released April 2012

Credits & Description

This is a campaign aimed at drivers. The insight is that if you drive closer than 1.5m to a cyclist, you might end up getting closer to their family when you have to explain yourself.

Category: Public interest
Client: Pedal Power
Agency: Y&R South Africa
Country: South Africa
Chief Creative Officer: graham lang
Copywriter: Nkanyezi Masango
Copywriter: Werner Marais
Art Director: Ntobeko Ximba
Account Director: Ashleigh Lambert
Photographer: Antonia Steyn
Stills Producer: Ashleigh Hamilton