|Media||Print, Magazine & Newspaper|
|Agency||The Red Wine Stain|
Credits & Description
Around 8 million Indian children aren’t in class. Mostly because they have to walk for hours under the sun before they can even reach the school gate. Pedal with Pride - a part of Tour De India 2012 Cyclothon - is a humble initiative by Pride India that aims to empower these children with a set of wheels that will help them reach school.