Pedal with Pride: Fate by The Red Wine Stain for Pedal with Pride

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Pedal with Pride: Fate

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Industry Public awareness
Media Print, Magazine & Newspaper
Market India
Agency The Red Wine Stain
Photographer Shivkumar Dhale
Released February 2012

Credits & Description

Around 8 million Indian children aren’t in class. Mostly because they have to walk for hours under the sun before they can even reach the school gate. Pedal with Pride - a part of Tour De India 2012 Cyclothon - is a humble initiative by Pride India that aims to empower these children with a set of wheels that will help them reach school.

Advertising Agency: The Red Wine Stain, India
Photographer: Shivkumar Dhale
Additional credits: Shivani Sanghavi