Pedestrian Council of Australia: Boy by DDB Sydney for Pedestrian Council Of Australia

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Pedestrian Council of Australia: Boy

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Industry Public awareness
Media Print, Magazine & Newspaper
Market Australia
Agency DDB Sydney
Executive Creative Director Dylan Harrison
Creative Director Mark Harricks
Art Director Adam Ledbury
Copywriter Alex Stainton, Guy Lemberg
Photographer Ian Butterworth
Typographer Dom Bartolo
Released May 2012

Credits & Description

Category: Public interest
Brand: Pedestrial Council of Australia
Agency: DDB Sydney
Country: Australia
The growth of portable music players and mp3-enabled phones has had an unexpected and alarming consequence; headphone related injuries. Unable to hear the sounds of approaching vehicles, pedestrians are needlessly putting their lives at risk every time they cross the road. This campaign aims to create awareness of this problem and prompt people to take care when listening to music near traffic.
Category: Public interest
Client: Pedestrial Council of Australia
Agency: DDB Sydney
Country: Australia
Executive Creative Director: Dylan Harrison
Creative Director: Mark Harricks
Art Director: Adam Ledbury
Copywriter: Alex Stainton
Copywriter: guy lemberg
Photographer: Ian Butterworth
Typographer: Dom Bartolo