Made With Pencils by Akqa New York for Pencils of Promise

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Made With Pencils

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Industry Public awareness
Media Print, Magazine & Newspaper
Market United States
Agency Akqa New York
Associate Creative Director Paul Nowikowski
Creative Director Stephen Clements
Released May 2012

Awards

London International Awards 2012
Digital Public Service/Social Welfare Bronze Winner

Credits & Description

Entrant: AKQA, New York
Pencils of Promise - "Made With Pencils"
Visit Website: http://work.akqa.com/pop/
Corporate Name of Client: Pencils of Promise
Client Account Director: Adam Braun
Agency Account Director: Julia Jahn
Account Executive: Allison Zender
Management Supervisor: Andrea Georgiana
Agency: AKQA, New York
Global Chief Creative Officer: Rei Inamoto
Group Creative Director: Pierre Lipton
Creative Director: Stephen Clements
Associate Creative Director: Paul Nowikowski
Copywriters: Craig Kind/Justin Pedone/Kayla Lott
Director of Photography: Matt Law
Digital Designers: Sean Matthews/Ben Sweitzer
User Experience Designer: Rob Surrency
Program Manager: Monica Stephen
Senior Strategist: Dan Teng
Description of the Project
AKQA partnered with Pencils of Promise to create and develop its new fundraising and awareness program for the 2011 holiday season. The campaign, Made with Pencils, aims to help raise funds and awareness to support global education and literacy. The concept behind Made with Pencils centers on the potential in a single pencil for learning and sharing thoughts, ideas and creations. Through this initiative, a pencil can now help build new schools in developing countries.