Penguin Books Print COOKING by Y&R Beijing

COOKING

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Industry Books
Media Print, Magazine & Newspaper
Market China
Agency Y&R Beijing
Art Director Ronnie Wu, Kweichee Lam, Nils Andersson, Odding Wang
Copywriter Donghai Liu, Gao Han
Photographer Zhong Shi, Hui Jing
Account Supervisor Charles Sampson
Released April 2013

Awards

Cannes Lions 2013
Outdoor Lions Billboards & Street Furniture; Publications & Media Bronze

Credits & Description

Type of entry: Billboards & Street Furniture
Category: Publications & Media
Advertiser: PENGUIN CHINA
Product/Service: PENGUIN AUDIOBOOKS
Agency: Y&R BEIJING, CHINA
Executive Creative Director: Nils Andersson
Creative Director: Ronnie Wu/Donghai Liu
Copywriter: Gao Han/Donghai Liu/Nils Andersson
Art Director: Odding Wang/Ronnie Wu/Nils Andersson
Photographer: Hui Jing/Shi Zhong
Account Supervisor: Charles Sampson
Other Credits: Retouching: Shi Zhong/Bruce Xie/Shi Jian
Published: April 2013