Greek Epic by DDB Mudra Group Mumbai for Penguin Books

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Greek Epic

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Industry Books, Records & Cinema Production
Media Print, Magazine & Newspaper
Market India
Agency DDB Mudra Group Mumbai
Creative Director Sonal Dabral, Manish Darji, Rahul Mathew, Vilsen Gonsalves, Shagun Seda Sengupta
Art Director Mukesh Jadhav
Copywriter Vilsen Gonsalves, Ravi Ananthan
Illustrator Aleksandr Kuskov
Released June 2017

Credits & Description

Category: Recreation, Leisure
Media: Print
Brand: Penguin
Agency: DDB
Geo: India
Advertising Agency: DDB Mudra Group, Mumbai, India
Creative Directors: Sonal Dabral, Rahul Mathew, Manish Darji, Shagun Seda Sengupta, Vilsen Gonsalves
Art Director: Mukesh Jadhav
Copywriter: Ravi Ananthan, Vilsen Gonsalves
Illustrator: Aleksandr Kuskov
Client: Hemali Sodhi
Account Director: Aleksandr Kuskov
Published: June 2017
Synopsis:
We wanted to convince people that Penguin Audiobooks can bring alive the world of a book, making for deeply immersive literary experiences. And we chose ‘The Iliad’ from our range of Greek Epics to illustrate this point. We put The Iliad’s ‘Trojan Horse’ episode centre-stage in an ear-shaped arena in Ancient Greece; which was brought alive with careful attention to the crafts and architectural patterns of the time, the city planning, the daily-wear of people, the class divisions in society visible in the arena’s seating arrangements, right down to local rituals like the burning of incense of appease the Gods.