Indian Mythology by DDB Mudra Group Mumbai for Penguin Books

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Indian Mythology

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Industry Books, Records & Cinema Production
Media Print, Magazine & Newspaper
Market India
Agency DDB Mudra Group Mumbai
Creative Director Sonal Dabral, Manish Darji, Rahul Mathew, Vilsen Gonsalves, Shagun Seda Sengupta
Art Director Mukesh Jadhav
Copywriter Vilsen Gonsalves, Ravi Ananthan
Illustrator Aleksandr Kuskov
Released June 2017

Credits & Description

Category: Recreation, Leisure
Media: Print
Brand: Penguin
Agency: DDB
Geo: India
Advertising Agency: DDB Mudra Group, Mumbai, India
Creative Directors: Sonal Dabral, Rahul Mathew, Manish Darji, Shagun Seda Sengupta, Vilsen Gonsalves
Art Director: Mukesh Jadhav
Copywriter: Ravi Ananthan, Vilsen Gonsalves
Illustrator: Aleksandr Kuskov
Client: Hemali Sodhi
Account Director: Aleksandr Kuskov
Published: June 2017
Synopsis:
We wanted to convince people that Penguin Audiobooks transforms titles based on Indian mythology into deeply immersive literary experiences as well. The title in question: JAYA by Devdutt Patnaik. Inspired by the mythos of the Indian epic, Mahabharata, depicted here is an episode from it – Draupadi’s Marriage. To win princess Draupadi’s hand in marriage, suitors have to shoot an arrow through the eye of a golden fish attached to a revolving chariot-wheel. Just by looking at its reflection in water. Taking centre-stage in the ‘ear arena’ is Arjuna, who succeeds. The arena is faithfully recreated in a mix of the Hindu and Buddhist architecture styles of India and South Asia. Including the profiles, recesses, design motifs on stone and other details. The houses around are detailed out much the same way. The costumes, tropical vegetation and even the ceremonial elephants are based on medieval Indian paintings, and they enhance the overall drama.