Penguin Books Print JOCKEY by Y&R Beijing


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Industry Books
Media Print, Magazine & Newspaper
Market China
Agency Y&R Beijing
Executive Creative Director Kweichee Lam, Nils Andersson
Designer Bruce Xie
Illustrator Ghostshrimp
Released April 2013


Cannes Lions 2013
Press Lions Product & Service; Publications & Media Bronze

Credits & Description

Media: Print
Category: Recreation & Leisure
Agency: Y&R
Brand: Penguin
Geo: Asia, China
A book can change the story of your life.
Advertising Agency: Y&R, Beijing, China
Executive Creative Director: Nils Andersson
Creative Directors: Ronnie Wu, Donghai Liu
Art Directors: Candy Wang, Ronnie Wu, Jianjun Geng, Nils Andersson
Copywriters: Gao Han, Donghai Liu, Nils Andersson
Account Service: Charles Sampson
Designer: Bruce Xie
Illustrator: Ghostshrimp
Published: April 2013