Penguin Print Bribe by Hakuhodo Bangkok

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Bribe

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Industry Cleaning Products, Detergents & Wood protectors
Media Print, Magazine & Newspaper
Market Thailand
Agency Hakuhodo Bangkok
Production Remix Studio
Regional Executive Creative Director Hoh Woon Siew
Copywriter Irvine Prisilia
Photographer Anuchai Secharunputong
Released March 2013

Awards

Asia Pacific Advertising Festival (AdFest) 2013
PRINT CRAFT LOTUS Art Direction SILVER
PRINT CRAFT LOTUS Best Use of Photography / DI SILVER
PRINT CRAFT LOTUS Production Design / Styling BRONZE

Credits & Description

Category: Home appliances & furnishings
Brand: Thanatkorn International Co.,Ltd
Agency: Hakuhodo Asia Pacific / SpicyH
Country: Thailand
In every big South East Asian city especially Bangkok, moral and societal corruption is prevalent. This campaign from Hakuhodo, Bangkok goes deeper than just being a floor cleaner. It cleverly demonstrates the fact that with cleanliness even societal filth has no place to hide.

Category: Home appliances & furnishings
Client: Thanatkorn International Co.,Ltd
Agency: Hakuhodo Asia Pacific / SpicyH
Production: Remix Studio
Country: Thailand
Regional Creative Director: Bee Lee
Copywriter: Irvine Prisilia
Regional Executive Creative Director: Woon Hoh
Senior Art Director: Apiwat Pattalarungkhan
Senior Art Director: nicholas kosasih
Photographer: Anuchai Secharunputong
Account team: Somporn Mauthorn
Account team: Peeradon Gabriel