"IV" by TBWA\Chiat\Day Los Angeles for Pennzoil

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Industry Automotive products, services and accessories
Media Print, Magazine & Newspaper
Market United States
Agency TBWA\Chiat\Day Los Angeles
Executive Creative Director Ecd-Rob Schwartz
Creative Director Gary Pascoe, John Payne
Art Director Al Tomizawa
Copywriter Joey Googe
Photographer Mark Laita
Released August 2002


International Automotive Advertising Awards 2003
Print Fuel/Motor Oil Print - Campaign Silver

Credits & Description

Agency: TBWA\Chiat\Day Los Angeles
City: Los Angeles
Advertiser: Pennzoil-Quaker State International Corporation
Brand Name: Pennzoil
Product Name: Motor Oil
Business Sector: Tires, Accessories, Oil, Petrol, Gasoline
Market: United States
Country of Production: United States
Language: English
Type: Print
Tagline: Not just oil, Pennzoil.
Executive Creative Director: Rob Schwartz
Creative Director: Gary Pascoe, John Payne
Art Director: Al Tomizawa
Copywriter: Joey Googe
Account Executive: Matt Lee
Traffic Director: Melisa Davis
Photographer: Mark Laita
Art Buyer: Amit Gal
Print Producer: Barbara Merkel

The Print Ad titled "IV" was done by TBWA\Chiat\Day Los Angeles advertising agency for Pennzoil in United States. It was released in Aug 2002.