People For The Ethical Treatment Of Animals (PETA) Print Chicken by Y&R New York


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Industry Public awareness, Environmental & Animal Issues
Media Print, Magazine & Newspaper
Market United States
Agency Y&R New York
Chief Creative Officer Leslie Sims
Executive Creative Director Christian Carl
Senior Art Director Paulo Monteiro
Senior Copywriter Pedro Cavalcanti
Photographer Mike Ruiz
Released June 2017

Credits & Description

Client: PETA, or People for the Ethical Treatment of Animals
Agency: Y&R New York
Chief Creative Officer: Leslie Sims
Global Executive Creative Director: Christian Carl
Global Creative Director: Thomas Shim
Senior Art Director: Paulo Monteiro
Senior Copywriter: Pedro Cavalcanti
Photographer: Mike Ruiz
Retoucher: Guilherme Strecht
Executive Director of Integrated Production: Greg Lotus
Director of Art Production: Kaia Hemming
Project Manager : Ruby Rudijono
Assistant Producer: Aliza Roth / Haley Jackson
PETA, or People for the Ethical Treatment of Animals recently launched a series of print ads, created by Y&R New York, that shares awkward bedroom moments between three different couples in the aftermath of erectile dysfunction—and the animals who helped cause the problem.
PETA, which promotes animal rights and veganism, cites research that men who regularly eat meat — such as pigs, cows, or chickens — are more prone to erectile dysfunction than those who stick to a vegan lifestyle.
With the tagline “Meat Interrupts Your Sex Life,” PETA aims to show that by eliminating meat from a man’s diet not only saves the lives of animals, but can also reduce the risk of erectile dysfunction.