Pepsi Print Parachute by Sancho BBDO Bogota

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Parachute

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Industry Soft Drinks
Media Print, Magazine & Newspaper
Market Colombia
Agency Sancho BBDO Bogota
Chief Creative Officer Giovanni Martinez, Hugo Corredo
Executive Creative Director Daniel Alvarez
Creative Director Juan David Pardo, Fabian Lopez
Art Director Tatiana Serpa, Sebastián Hernández, Juan David Pardo
Copywriter Camilo Torres Ángel, Fabian Lopez, Kyara Ortega
Released July 2018

Credits & Description

Advertising Agency: Sancho BBDO, Bogotá, Colombia
Chief Creative Officers: Hugo Corredo, Giovanni Martínez
Executive Creative Director: Daniél Álvarez
Creative Directors: Fabian López 'Chompi', Juan David Pardo
Art Director: Juan David Pardo, Tatiana Serpa, Sebastián Hernández
Copywriter: Fabián López 'Chompi', Camilo Torres Ángel, Kyara Ortega
Illustrator: Juan David Pardo, Tatiana Serpa
Retouch: Tatiana Serpa
Account Executive Director: Javier Jiménez
Account Director: Rodrigo Salazar
Account Manager: Juliana Ordoñez
Advertiser's Supervisor: Andrés Victoria, José Luis Silva
Published: July 2018
Synopsis:
Pepsi Light is a product that invites us to go out, to move, to be active. Pepsi logo represents that movement, and by making a small twist, its shapes could become in waves, mountains, parachutes or windsurfing kites. So, that's what we did: we turned the logo into a sports activity that invites people to feel light, where the curves that we have seen and strengthened for more than 125 years, go from the aesthetic to the really significant.