Pepsodent Print Rectangle by Borghi/Lowe Sao Paulo

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Industry Oral Hygiene
Media Print, Magazine & Newspaper
Market Brazil
Agency Borghi/Lowe Sao Paulo
Executive Creative Director Erh Ray, Jose Henrique Borghi, Fernando Nobre
Creative Director Fabio Brigido, Fábio Vido
Art Director Roberto Ulhoa
Copywriter Ricardo Scarpa
Illustrator Walfrido Monteiro
Released December 2012


One Show 2014
Design Collateral Design / Point of Purchase and In-Store - Series Merit Pencil

Credits & Description

Posters show impossible places to reach. It was used references in the works of M.C. Escher, Oscar Reutersvard, and also Roger Penrose. Based on the Penrose triangle,Borghi Lowe, Brasil created objects that cause optical illusions. Pepsodent toothbrushes pass through these objects, defying the logic of the image.
Category: Cosmetics & toiletries
Client: Unilever
Agency: Borghi/Lowe
Country: Brazil
Executive Creative Director: Jose Borghi
Creative Director: Fernando Nobre
Executive Creative Director: Fernando Nobre
Creative Director: Fabio Brigido
Art Director: Roberto Ulhoa
Copywriter: Ricardo Scarpa
Illustrator: Walfrido Monteiro
Global Creative Director: Edgard Gianesi