SON by DDB Dubai for Persil

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SON

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Industry Washing powders & Detergents
Media Print, Magazine & Newspaper
Market United Arab Emirates
Agency DDB Dubai
Executive Creative Director Shehzad Yunus
Art Director Firas Medrows, Zahir Mirza
Photographer Daryl Patni
Account Supervisor Heba Elzoaiby
Illustrator Tarek Samaan
Released April 2012

Credits & Description

Category: Household: Cleaning Products
Advertiser: HENKEL
Product/Service: PERSIL STARCH
Agency: DDB
Executive Creative Director: Shehzad Yunus
Creative Director: Firas Medrows/Zahir Mirza
Copywriter: Firas Medrows/Zahir Mirza
Art Director: Firas Medrows/Zahir Mirza
Photographer: Daryl Patni
Illustrator: Tarek Samaan
Account Supervisor: Heba Elzoaiby
Other Credits: Sanu Raju -Retouching

English Translation of Main Headlines
Persil Starch keeps clothes crisp and wrinkle free. And as a product it is unique to the region, especially the GCC.
Out here men, women and even children pride themselves on wearing clothes (kanduras, abayas and even school uniforms) that are smooth and crisp. It reflects stature, class, upbringing and meticulous attention to grooming. So in this print campaign for Persil Starch we have dramatized the crispness of the clothes by transforming the people into one-dimensional characters in a three-dimensional world.