Personal Print 1811 CHARACTERS by Oniria\TBWA Asuncion

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Industry Government & Other Authorities
Media Print, Magazine & Newspaper
Market Paraguay
Agency Oniria\TBWA Asuncion
Executive Creative Director Camilo Guanes
Creative Director Daniel Achaval
Art Director Jorge Tercarioli
Copywriter Natalia Daporta
Released May 2010

Credits & Description

Category: Corporate Image
Advertiser: PERSONAL
Type Of Ad: Newspaper
Date of First Appearance: May 15 2010
Entrant Company: ONIRIA/TBWA, Asuncion, PARAGUAY
Chief Creative Officer: Rodrigo Weiberlen
Executive Creative Director: Camilo Guanes
Creative Director: Daniel Achaval
Copywriter: Natalia Daporta
Art Director: Jorge Tercarioli
Advertiser's Supervisor: Carlos Jenkins
Account Manager: Cecilia Canillas
Other Credits: Pablo Garcia

English Translation of Main Headlines
A History of Freedom in 1811 characters

May 14, 1811. 22:00. At the moment of the tolling bells of the Cathedral it was cold in the environment but warm in the heart of the youth group led by Captain Pedro Juan Caballero, who declared themselves in open rebellion. They did not accept the entry of the Portuguese troops, would not depend on the locals and felt a great confidence and pride by the native victories of Paraguarí and Tacuarí. The Independence bug had bitten. This night, keeping the Spanish heroes in the barracks and around the seat of government
which houses the Spanish governor Bernardo de Velasco. The people gather in the square, without knowing exactly what's happening.

(The conspiracy, in fact, had begun months earlier and was running late
May. The idea of revolution was in the air, with the help of Dr. José Gaspar Rodríguez de
Francia and the involvement of other military and intellectuals, as Lieutenant Colonel Fulgencio
Yegros, Lt. Vicente Ignacio Iturbe and Dr. Fernando de la Mora. The envoy's visit
of the Portuguese, Jose de Abreu, the governor rushed the facts. Rumor was to leave the city, taking an affirmative answer to the claims of
entry of the Portuguese troops.)

May 15, 1811. 3:00 hs. Velasco is summoned to surrender the plaza and the weapons, keep away
collaborators and wait for the revolutionary leaders to establish the
form of government they deem appropriate. Two guns take aim. Given the
imminent attack, Velasco surrenders his power, but would remain in office for a
month, accompanied by two fellow members Creoles. The people still were not sure
what we know today: That morning the country had been born.