|Industry||Hospitals, Healthcare facilities & Medical Services, Against Cancer|
|Media||Print, Magazine & Newspaper|
|Agency||CHE Proximity Australia|
|Executive Creative Director||Richard Ralpsmith|
|Art Director||Aaron Lipson|
Credits & Description
Readers of Melbourne daily newspaper The Age check the 'Odd Spot' an odd fact on the front cover, religiously. If only they checked the spots on their own bodies with the same rigor, the occurrence of melanoma deaths would be vastly reduced.