Petz Print Listeners, 2 by Ogilvy Sao Paulo

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Listeners, 2

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Industry Pet Food, Pet Care Products & Services, Environmental & Animal Issues
Media Print, Magazine & Newspaper
Market Brazil
Agency Ogilvy Sao Paulo
Executive Creative Director Felix Del Valle
Creative Director Marcio Fritzen
Art Director Felipe Antonioli, Elder Caldeira
Copywriter Guilherme Moreira
Released June 2018

Credits & Description

Category: Retail Services
Media: Print
Brand: Petz
Agency: Ogilvy
Geo: Brazil
Advertising Agency: Ogilvy, São Paulo, Brazil
Chief Executive: Fernando Musa / Ogilvy Group Brazil
Chief Commercial Officer: Cláudio Lima
Executive Creative Director: Félix del Valle
Creative Director: Márcio Fritzen
Art Directors: Élder Caldeira, Felipe Antonioli
Copywriter: Guilherme Moreira
Director of service: Larissa Ferrari
Media: Betânia Aragão
Art buyer: Francini Santiago
Photo: Marcus Hausser
Production: Big Studios
Approval / Client: Andre Marinho, Claudia Montini
Published: June 2018
Synopsis:
Pet shop network Petz launches a campaign in homage to the companionship and love only a pet can offer. “Listeners” reminds us how animals can be good companions for all times. To illustrate that thought, the ads feature images of pet owners lying on couches in their own homes. In the armchair beside are their pets. The position they take suggests an ongoing psychoanalytic session. The concept associated with the pieces is “They do listen to you. Adopt a pet.”
They'll listen. Adopt today at any Petz superstore.