Pfizer Print Gameboy by McCann Health Hong Kong

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Gameboy

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Industry Health & Pharmaceutical Products
Media Print, Magazine & Newspaper
Market Hong Kong SAR China
Agency McCann Health Hong Kong
Executive Creative Director Pierre Loo
Creative Director Chanfron Zhao
Art Director Lucky Guo, Yummy Xu, Adam Yang, Samson Du
Copywriter Xiang Zhang, Sihan Jin
Photographer Anuchai Secharunputong, Illusion - La Manufacture Paris
Released March 2016

Awards

Lions Health 2016
Pharma Communications To Non-Healthcare Professionals: Pharma, Vaccines & Biotech - Branded Communication Gold Lion Campaign

Credits & Description

Titile: Gameboy
Agency: Mccann Health
Brand: Pfizer Corporation Hongkong
Country: Hong Kong
Advertising Agency: Mccann Health, Hong Kong
Entrant Company: Mccann Health, Hong Kong
Media Agency: Mccann Health, Hong Kong
Pr Agency: Mccann Health, Hong Kong
Production Company: Mccann Health, Hong Kong
President: David Shen (Mccann Health)
General Mananger: Fiona Lam (Mccann Health)
Associate Art Director: Jerry Ji (Mccann Health)
Copywriter: Sihan Jin (Mccann Health)
Copywriter: Xiang Zhang (Mccann Health)
Illustrator: Illusion, Bangkok (Illusion, Bangkok)
Art Director: Lucky Guo (Mccann Health)
Art Director: Yummy Xu (Mccann Health)
Group Creative Director: Danny Li (Mccann Health)
Senior Art Director: Jiqi Chen (Mccann Health)
Head Of Creative, Hk & Prd: Andy Ng (Mccann Health)
Creative Director: Chanfron Zhao (Mccann Health)
Production House: Illusion, Bangkok (Illusion, Bangkok)
Managing Director: Conniec Lo (Mccann Health)
Photographer: Illusion, Bangkok (Illusion, Bangkok)
Executive Creative Director: Pierre Loo (Mccann Health)
Associate Account Director: Rio Lee (Mccann Health)
Art Director: Adam Yang (Mccann Health)
Traffic Co-ordinator: Cora Zhang (Mccann Health)
Creative Service Director: Cynthia Lu (Mccann Health)
Associate Art Director: Harvey Wu (Mccann Health)
Associate Art Director: Qi Wang (Mccann Health)
Art Director: Samson Du (Mccann Health)
Brief with projected outcomes:
Under the Undersirable Medical Advertisement Ordinance (UMAO), Cap. 231, any advertisements likely to lead to the use of any medicine for the purpose of treatment human beings for, or preventing them from contracting any diseases or condition, e.g. Glaucoma or High Eye Pressure is not allowed.
Audience:
Local patients who concerned about eye health