SOUNDS OF HAMBURG by Jung Von Matt/Alster Hamburg for Philharmonic Orchestra Of Hamburg

SOUNDS OF HAMBURG

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Industry Cinemas, Theatres & Concert Halls
Media Print, Magazine & Newspaper
Market Germany
Agency Jung Von Matt/Alster Hamburg
Art Director Philip Bartsch
Copywriter Ramin Schmiedekampf
Designer Tommy Norin
Released January 2010

Credits & Description

Category: Travel, Entertainment & Leisure
Advertiser: PHILHARMONIC ORCHESTRA OF HAMBURG
Product/Service: PHILHARMONIC ORCHESTRA OF HAMBURG
Agency: JUNG von MATT
Date of First Appearance: Jan 15 2010 12:00AM
Entrant Company: JUNG von MATT, Hamburg, GERMANY
Entry URL: http://awards.jvm.com/alster/2010/cannes/sounds-of-hamburg/
Designer: Tommy Norin (Jung von Matt)
Concepter: Gregor Fraser (Jung von Matt)
Chief Creative Officer: Goetz Ulmer (Jung von Matt)
Chief Creative Officer: Bernd Kraemer (Jung von Matt)
Art Director: Philip Bartsch (Jung von Matt)
Copywriter: Ramin Schmiedekampf (Jung von Matt)
Account Director: Anke Goebber (Jung von Matt)
Account Manager: Alexander Korduan (Jung von Matt)
Audio Producer: Roman Vinuesa (Jung von Matt)
Motion Design: Nina Borrusch (Jung von Matt)
Programmer: Alexander El-Meligi (Demodern Digital Design Studio)
Technicality: Joerg Kroening (Sicherleben24)
Marketing Management: Milena Ivkovic (Philharmonic Orchestra of Hamburg)

English Synopsis
Brief: The Philharmonic Orchestra of Hamburg is one of the best known orchestras in Germany. The goal was to give them a more modern image and pull more ears into their concert hall. We were asked to create an online solution that would arouse the curiosity of classical music lovers throughout the country. Solution: A web application that merges both city and orchestra into one unique musical experience. The city of Hamburg becomes the concert hall and users take the role of conductor. Utilising custom tailored motion tracking, users are able to select moving objects from a live video feed. People, ships, cars and even fish become instruments in a spontaneous concert.