Philips Print Closer by Ogilvy & Mather Kyiv

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Industry Shaving
Media Print, Magazine & Newspaper
Market Ukraine
Agency Ogilvy & Mather Kyiv
Creative Director Alexandra Doroguntsova
Art Director Taras Dzendrovskiy
Copywriter Eugeniya Dzubenko
Released November 2013

Credits & Description

Media: Print
Category: Electronics & Technology
Agency: Ogilvy
Brand: Philips
Geo: Europe, Ukraine
Shave away the barriers.
Most young women hate hair on men's bodies. So to launch Click&Style with 3-in-1 toolkit Philips decided to raise this issue - getting rid of the extra body hair will bring the bodies closer. As close as possible.
Advertising Agency: Ogilvy & Mather, Kiev, Ukraine
Creative Director: Alexandra Doroguntsova
Art Director: Taras Dzendrovskiy
Copywriter: Eugeniya Dzubenko
Project managers: Anna Bondareva, Daria Tafinceva
Published: November 2013