Philips Print PARALLEL LINES by Tribal Amsterdam, Tribal London

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Industry Electronic Devices & Home Appliances, Cinemas, Theatres & Concert Halls
Media Print, Magazine & Newspaper
Market United Kingdom
Agency Tribal Amsterdam
Digital Creative Director Chris Baylis
Agency Tribal London
Art Director Shishir Patel
Copywriter Sam Oliver
Released April 2010

Credits & Description

Category: Best Music/Sound Design
Advertiser: PHILIPS
Product/Service: CINEMA 21:9 TV
Agency: DDB UK
Date of First Appearance: Apr 8 2010 12:00AM
Entry URL:
Chief Creative Officer: Neil Dawson (DDB Worldwide)
Copywriter: Sam Oliver (DDB UK)
Art Director: Shishir Patel (DDB UK)
Business Director: Neill Robb (DDB UK)
Client Service Director Integrated Services: Sandra Krstic (DDB Amsterdam)
Account Manager: Zoë Hinckley (DDB UK)
TV Producer: Lucinda Ker (DDB UK)
TV Producer: Natalie Powell (DDB UK)
Digital Creative Director: Chris Baylis (Tribal DDB Amsterdam)
Digital Head of Art: Mike Hambleton (Tribal DDB Amsterdam)
Digital Planner: Joey Duis (Tribal DDB Amsterdam)
Digital Art Director: Iain Robson (Tribal DDB Amsterdam)
Digital Art Director: Antonio Costa (Tribal DDB Amsterdam)
Technical Lead: Jan Willem Penterman (Tribal DDB Amsterdam)
Digital Producer: Jeroen Jedeloo (Tribal DDB Amsterdam)
Sound Integration: Yates Buckley (Unit9)
Music Composer: Michael Blainey (Sniffy Dog)
Sound Engineer: Joseph Mount (Wave Studios London)

English Synopsis
Parallel Lines: five directors from Ridley Scott Associates each produced an entirely different short film, based on the exact same six lines of dialogue. Each film’s soundtrack is custom-designed: title sequence, sound effects and incidental music are perfectly in tune with the genre, pace and action of the films. To further enhance the cinematic experience, users can switch Philips’ advanced ‘Best Sound’ technology on or off, thereby experiencing a dramatic difference in sound quality. An interactive sub-film (in Jake Scott’s “The Hunt”) illustrates the cinematic sound capabilities of Philips TVs by letting users play with sound effects within the movie.