PARALLEL LINES by Tribal Amsterdam, Tribal London for Philips

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PARALLEL LINES

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Industry Electronic Devices & Home Appliances, Cinemas, Theatres & Concert Halls
Media Print, Magazine & Newspaper
Market United Kingdom
Agency Tribal Amsterdam
Digital Creative Director Chris Baylis
Agency Tribal London
Art Director Shishir Patel
Copywriter Sam Oliver
Released April 2010

Credits & Description

Category: Best Use of Video
Advertiser: PHILIPS
Product/Service: CINEMA 21:9 TV
Agency: TRIBAL DDB AMSTERDAM
Agency: DDB UK
Date of First Appearance: Apr 8 2010 12:00AM
Entrant Company: TRIBAL DDB AMSTERDAM, THE NETHERLANDS
Entry URL: http://www.inzending-award.nl/canneslions/parallel_lines7
Chief Creative Officer: Neil Dawson (DDB Worldwide)
Copywriter: Sam Oliver (DDB UK)
Art Director: Shishir Patel (DDB UK)
Business Director: Neill Robb (DDB UK)
Client Service Director Integrated Services: Sandra Krstic (DDB Amsterdam)
Account Manager: Zoë Hinckley (DDB UK)
TV Producer: Lucinda Ker (DDB UK)
TV Producer: Natalie Powell (DDB UK)
Digital Creative Director: Chris Baylis (Tribal DDB Amsterdam)
Digital Planner: Joey Duis (Tribal DDB Amsterdam)
Digital Head of Art: Mike Hambleton (Tribal DDB Amsterdam)
Digital Art Director: Antonio Costa (Tribal DDB Amsterdam)
Digital Copywriter: Ben Blench (Tribal DDB Amsterdam)
Digital Art Director: Iain Robson (Tribal DDB Amsterdam)
Technical Lead: Jan Willem Penterman (Tribal DDB Amsterdam)
Interaction Designer: Christine van Rossum (Tribal DDB Amsterdam)
Digital Producer: Jeroen Jedeloo (Tribal DDB Amsterdam)
Interactive Director: Robert Bader (Unit9)
Technical Lead: Yates Buckley (Unit9)
Interactive Producer: Richard Land (Unit9)

English Synopsis
Parallel Lines: five directors from Ridley Scott Associates each produced an entirely different short film, based on the exact same six lines of dialogue. These are original films, commissioned specifically for the web. The heart of the website is the 21:9 widescreen HD player that allows movie lovers to experience the films in the most cinematic way. Engaging interactive features - including multiple points-of-view; sound effects; slow motion and parallel sub-films – demonstrate the cinematic capabilities of Philips TVs. As the line goes: ‘There are millions of ways to tell a story, there’s only one way to watch one.’