Philips Print Philips Saeco: Originale! by DDB Berlin

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Philips Saeco: Originale!

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Industry Electronic Devices & Home Appliances
Media Print, Magazine & Newspaper
Market Germany
Agency DDB Berlin
Creative Director Konrad Witzig
Art Director Patrick Hirscher
Photographer Peter Schafrick
Released October 2011

Credits & Description

There nothing like real Italian espresso straight from the bean.

The coffee machine literally destroys symbols representing the different countries’ coffee-cultures. We want to communicate in a loud, visible and self-confident way that there is no better way of coffee enjoyment than with the original from Italy – The Philips Saeco.

Advertising Agency: DDB Tribal, Hamburg, Germany
Creative Director: Konrad Witzig
Art Director: Patrick Hirscher
Photographer: Peter Schafrick