Phonak Print Phonak: Spice, Chuckle of Child's Laughter by Wunderman Y&R Zurich

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Phonak: Spice, Chuckle of Child's Laughter

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Industry Health & Pharmaceutical Products
Media Print, Magazine & Newspaper
Market Switzerland
Agency Wunderman Y&R Zurich
Executive Creative Director Roger Rüegger
Art Director Silke Heinzelmann, Michael Gallmann
Copywriter Samuel Textor, Florian Tillmann
Photographer Ted Sabarese
Account Supervisor Rahel Güttler, Sonja Wyss
Typographer Christoph Krummenacher, Nora Angstmann
Released December 2011

Credits & Description

The Phonak Spice Generation is a revolutionary range of hearing aids which offer hearing delight by bringing back sounds that are vital to fully enjoy life's rich acoustic landscapes. We created an international campaign for the Spice Generation that dramatized the effect when a person feels and enjoys sounds anew. Inspired by the acoustic world around us and the elements of nature, we created shapes to express the unique beauty of hearing delight: the ‘Sculptumes’. The striking visuals became stars of the campaign and appeared in wide spread print ads and in POS materials, mesmerizing a broad audience and retailers alike.
Category: Healthcare & Prescription Drugs
Advertiser: PHONAK
Product/Service: HEARING AIDS
Type Of Ad: Newspaper and Magazine
Date of First Appearance: Oct 27 2010
Entrant Company: WUNDERMAN, Zurich, SWITZERLAND
Chief Creative Officer: Markus Gut
Executive Creative Director: Roger Rüegger
Copywriter: Samuel Textor/Florian Tillmann
Art Director: Michael Gallmann/Silke Heinzelmann
Photographer: Ted Sabarese
Typographer: Nora Angstmann/Christoph Krummenacher
Account Supervisor: Rahel Güttler/Sonja Wyss
Account Manager: Renato Di Rubbo
Other Credits: Benedikt Bitzi (Strategy)/Ami Goodheart (Costumes)