MASCOT LOVE by BBDO Atlanta for AT&T

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MASCOT LOVE

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Industry Telecommunications Services
Media Print, Magazine & Newspaper
Market United States
Agency BBDO Atlanta
Creative Director Heather Gorman, Jeff Spillane
Released June 2011

Credits & Description

Category: Commercial Public Services
Advertiser: AT&T
Product/Service: PHONE AND CELL SERVICES
Agency: BBDO ATLANTA
Chief Creative Officer: David Lubars/Bobby Pearce
Creative Director: Jeff Spillane/Heather Gorman

English Translation of Main Headlines
Southeast college fans are passionate about their teams. They will travel near and far to attend games, but being at the game is not enough. There are competitive and bragging rights at stake. They are loyal and wear teams colors with pride all year. They want to be in the know about every play, every score, and every critical moment. They crave team content, and with the advancements in technology, new forms of communications, and so many ways for information to be shared, fans are connecting to their teams like never before. AT&T is helping Southeast fans enhance the connection to their passion by helping them get closer to the teams they love.