BODYGUARDS by Y&R Mexico for Lacer

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BODYGUARDS

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Industry Hair Care, Health & Pharmaceutical Products
Media Print, Magazine & Newspaper
Market Mexico
Agency Y&R Mexico
Art Director Oscar Cuevas, Francisco Hernandez Marzal, Mario Aguilar, Mariana Navarrete
Copywriter Armando Castelan Y Carlos Carbajal
Account Supervisor Brenda Farias
Illustrator Brixton Films, Gazz
Released October 2011

Credits & Description

Category: OTC Pharmacy
Advertiser: LACER
Product/Service: PILEXIL
Agency: Y&R MEXICO
Chief Creative Officer: Rafael Barthaburu/Esteban Sacco
Creative Director: Armando Castelán/Carlos Carbajal
Copywriter: Carlos Carbajal/Armando Castelán
Art Director: Mario Aguilar/Mariana Navarrete/Francisco Hernández/Oscar Cuevas
Illustrator: Gazz/Brixton Films
Account Supervisor: Brenda Farias
Account Manager: Arturo Miranda
Account Manager: Arturo Miranda
Other Credits: Agency Producer Ivonne Cortés. Gazz/Brixton: Lautaro Brunatti/Martín Piana/German Merlo/Jairo P.

English Translation of Main Headlines
To create a print that helps us communicate that Pilexil is a hair treatment developed by LACER LABORATORIES, that stops the loss of hair.
To demonstrate it, we exagerated the care given to a single hair, thay it would have it with Pilexil, with guardians that will not let anything that might affect the hair go through.