|Industry||Pre-Cooked Meals & Frozen Food|
|Media||Print, Magazine & Newspaper|
|Chief Creative Officer||Graham Lang|
|Creative Director||Gareth Cohen|
|Art Director||Rory Welgemoed|
Credits & Description
Over the last couple of years, a certain type of meme has flooded the internet with what could be described as 'literal graphs'. The memes depict clever and humorous human truths in the form of a pie chart. Pillsbury has a range a quick-to-make cake mixes, which are also scrumptious. Mash the two insights above and you get real 'literal graphs' made out of cakes. The result is a campaign from Y&R South Africa that not only talks about the benefits of Pillsbury mixes (the ease of use, time and quality), but also showcases the finished product in all its glory, while using human truths and touch of humor.