Pillsbury Print Pillsbury Cake Mixes: Literal Graphs 1 by Y&R Johannesburg

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Pillsbury Cake Mixes: Literal Graphs 1

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Industry Pre-Cooked Meals & Frozen Food
Media Print, Magazine & Newspaper
Market South Africa
Agency Y&R Johannesburg
Chief Creative Officer Graham Lang
Creative Director Gareth Cohen
Art Director Rory Welgemoed
Photographer Russel Smith
Released June 2017

Credits & Description

Over the last couple of years, a certain type of meme has flooded the internet with what could be described as 'literal graphs'. The memes depict clever and humorous human truths in the form of a pie chart. Pillsbury has a range a quick-to-make cake mixes, which are also scrumptious. Mash the two insights above and you get real 'literal graphs' made out of cakes. The result is a campaign from Y&R South Africa that not only talks about the benefits of Pillsbury mixes (the ease of use, time and quality), but also showcases the finished product in all its glory, while using human truths and touch of humor.
Media: Print
Category: Confectionery & snacks
Client: Pillsbury Pizza Pops
Agency: Y&R South Africa
Country: South Africa
Chief Creative Officer: Graham Lang
Creative Director: Gareth Cohen
Art Director: Rory Welgemoed
Photographer: Russel Smith