Pink Ribbon: Won by Grey Amsterdam for Pink Ribbon

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Pink Ribbon: Won

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Industry Magazines
Media Print, Magazine & Newspaper
Market Netherlands
Agency Grey Amsterdam
Executive Creative Director Colin Lamberton, Seyaon Vela
Art Director Phoebe Dawson
Copywriter Pieter Van Den Heuvel
Photographer Maarten Wouters, Corbis - Vmi, Han Lans
Account Supervisor Hazelle Klonhammer
Released September 2010

Credits & Description

Despite my loss, I've won.
Together wer're stronger.
Buy Pink Ribbon Magazine 2010
Category: Publications & Media
Advertiser: SANOMA PUBLISHERS
Product/Service: PINK RIBBON MAGAZINE
Agency: GREY AMSTERDAM
Type Of Ad: Newspaper and Magazine
Date of First Appearance: Oct 1 2010
Entrant Company: GREY AMSTERDAM, Amsterdam, THE NETHERLANDS
Executive Creative Director: Colin Lamberton/Seyaon Vela
Copywriter: Pieter Van Den Heuvel
Art Director: Phoebe Dawson
Photographer: Han Lans/Maarten Wouters/Corbis
Account Supervisor: Hazelle Klonhammer
Advertiser's Supervisor: Anne De Buck
Account Manager: Catherine Dijkstra
Planner: Christiane Anell

English Translation of Main Headlines

Through a specially developed online widget we invited women to write inspiring messages to women struggling with breast cancer. Because these messages would be far more inspiring than anything a copywriter could ever write. After receiving hundreds of inspiring lines, poems and stories we selected the strongest and most touching ones to use as headlines in our print ads.