COOK OUT by Ogilvy & Mather Kuala Lumpur for Pizza Hut

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COOK OUT

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Industry Catering & Fine Restaurants, Fast food
Media Print, Magazine & Newspaper
Market Malaysia
Agency Ogilvy & Mather Kuala Lumpur
Art Director Yee Wai Khuen, Jarrod Reginald, Gavin Earle Simpson
Copywriter Tan Chee Keong, Michelle Lim, Adam Chan
Designer Lian Ee Wern
Released January 2012

Credits & Description

Category: Illustration
Advertiser: PIZZA HUT RESTAURANTS
Product/Service: PIZZA HUT DELIVERY
Agency: OGILVY MALAYSIA
Group Executive Creative Director: Gavin Simpson (Ogilvy Malaysia)
Creative Director: Tan Chee Keong (Ogilvy Malaysia)
Creative Director: Gavin Simpson (Ogilvy Malaysia)
Art Director: Jarrod Reginald (Ogilvy Malaysia)
Art Director: Yee Wai Khuen (Ogilvy Malaysia)
Art Director: Gavin Simpson (Ogilvy Malaysia)
Copywriter: Michelle Lim (Ogilvy Malaysia)
Copywriter: Tan Chee Keong (Ogilvy Malaysia)
Copywriter: Adam Chan (Ogilvy Malaysia)
Designer: Lian Ee Wern (Ogilvy Malaysia)
Media placement: Temporary Exhibition - Toy Stores - 28`

Describe the brief from the client
Launch Pizza Hut Delivery to young adults, in a fresh and relevant way.

Describe the challenges and key objectives
With so much advertising for the pizza category out there, we needed to stand out with something different.

Describe how you arrived at the final design
The insight about how difficult making a meal could feel, every part of the process was exaggerated in the illustration. Everything was designed to evoke the feeling that cooking a meal was nearly impossible.

Give some indication of how successful the outcome was in the market
Orders reached an all-time high at Pizza Hut Deliveries during the campaign.