Plant-for-the-planet: Plane by Leagas Delaney Hamburg for Plant for the planet

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Plant-for-the-planet: Plane

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Industry Public awareness
Media Print, Magazine & Newspaper
Market Germany
Agency Leagas Delaney Hamburg
Executive Creative Director Hermann Waterkamp
Creative Director Florian Schimmer, Michael Götz Leagas Delaney Hamburg Gmbh
Art Director Felix Boeck, Robert Westphal
Copywriter Heiko Franzgrote
Illustrator Nadine Hoenow, Lorenzo Durán
Account manager Heinke Kraack
Released January 2012

Credits & Description

The children's initiative Plant-for-the-Planet has one big goal: to plant a trillion trees worldwide to compensate CO2 emissions. At the moment they have already achieved around 12 billion trees.Supported by Leagas Delaney Hamburg the initiative involved an international print campaign directed specifically at potential tree donators. The message is as simple as striking:"Every leaf traps CO2."
Category: Charities & appeals
Client: Plant-for-the-planet
Agency: Leagas Delaney Hamburg
Country: Germany
Executive Creative Director: Hermann Waterkamp
Creative Director: Michael Götz
Creative Director: florian schimmer
Art Director: Felix Boeck
Art Director: Robert Westphal
Copywriter: Heiko Franzgrote
Illustrator: Nadine Hoenow
Illustrator: Lorenzo Durán
Account manager: Heinke Kraack