PICKNICK by Publicis Amsterdam for Plenty

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Industry Cleaning Products, Detergents & Wood protectors
Media Print, Magazine & Newspaper
Market Netherlands
Agency Publicis Amsterdam
Executive Creative Director Marcel Hartog, Jeroen Van Zwam
Art Director Marco Sluijter
Copywriter Jeroen De Korte
Photographer Jaap Vork
Account Supervisor Jeroen Van Den Brink Advertiser Supervisor:
Released July 2011

Credits & Description

Category: Toiletries
Advertiser: PLENTY
Product/Service: HYGIENE PRODUCTS
Agency: PUBLICIS
Executive Creative Director: Marcel Hartog/Jeroen Van Zwam
Copywriter: Jeroen De Korte
Art Director: Marco Sluijter
Photographer: Jaap Vork
Art Buyer: Ron Townsend
Account Supervisor: Jeroen Van Den Brink
Advertiser's Supervisor: Susan Den Boer
Account Manager: Maurice Gilissen
Account Manager: Maurice Gilissen
Other Credits: Nick Strong/Postproduction

English Translation of Main Headlines
Plenty Easypull on the Go kitchen towels are specially designed for minor out-of-home accidents. On the print ads, we have attached discount coupons that hide a particular accident from view. By removing the coupon, the accident is revealed.