Porteur Print Porteur Bicycles: Buy Milk Give Milk by Fellow Porteur

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Porteur Bicycles: Buy Milk Give Milk

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Industry Bicycles
Media Print, Magazine & Newspaper
Market Sweden
Agency Fellow Porteur
Creative Director Martin Cedergren, Patrick Dry
Released October 2012

Credits & Description

Category: Entertainment & leisure
Brand: Porteur
Agency: Fellow Porteur
Country: Sweden
Porteur is a new bicycle brand inspired by the bicycles used in the past by messengers and milkmen. With a front mounted carrier itâs perfect for contemporary city life. And it comes with a unique promise - for every bicycle sold, one bicycle is donated to youths in developing countries. One for one, the promise is carried forward. To make people aware of this promise, Fellow Porteur, Sweden have created a new campaign called: Buy milk â Give milk. On Thursday this week, ambassadors of the brand, will use Porteur bikes to deliver milk to offices in downtown Stockholm. One litre costs 98 Swedish crowns. All money is then donated to buy therapeutic milk for children in need via UNICEF - One for one. A special print ad in one of Swedenâs largest newspapers will encourage people to place their iPad on the bicycle carrier (see ad attached) and order deliveries atgivemilk.porteur.cc. You buy milk and we promise to give it away. Follow the campaign through #buymilkgivemilk.

Category: Entertainment & leisure
Client: Porteur
Agency: Fellow Porteur
Country: Sweden
Creative Director: Martin Cedergren
Creative Director: Patrick Dry
Account Director: Fredrik Widén
Digital Production: The Brewery
Film Production: The ReelMacoy