Porteur Print Letters from Africa by M&C Saatchi Stockholm

Adsarchive » Print ads » Porteur » Letters from Africa

Letters from Africa

Pin to Collection
Add a note
Industry Bicycles
Media Print, Magazine & Newspaper
Market Sweden
Agency M&C Saatchi Stockholm
Released May 2013

Credits & Description

Porteur is a bicycle brand with a promise: For every bicycle sold, a UNICEF bike is donated to children in developing countries â One for One. But how do we continue to communicate this in new and unexpected ways? This time, M&C Saatchi Stockholm changed the perspective and sent personal letters and e-mails from impatient kids in Africa to influential urban professionals in Europe. Because for every Porteur bike waiting to be sold, thereâs, of course, a kid in Africa waiting for one. This way, they highlighted the great cause of buying a Porteur and delivered a fun story that the recipients could read together with their morning coffee.
Category: Travel, transport & tourism
URL: http://brutalsimplicity.se/emailsfromafrica/
Client: Porteur Bicycles
Agency: M&C Saatchi Stockholm
Country: Sweden