HEY! THAT´S MY AD by Leo Burnett Iberia Madrid for Portfolio Night

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Industry Advertising & Communication
Media Print, Magazine & Newspaper
Market Spain
Agency Leo Burnett Iberia Madrid
Creative Director Francisco Cassis, Sergio Lobo
Art Director Emilia Bertola
Copywriter Covadonga Diaz
Producer Hugo Lage, Enrique Domenech, Antonio Ojeda, Álvaro Aparicio, Natacha Martín
Digital Creative Fred Bosch
Released April 2010

Credits & Description

Category: Advertising & Media
Product/Service: PORTFOLIO NIGHT 8
Date of First Appearance: Apr 20 2010 12:00AM
Entrant Company: LEO BURNETT IBERIA, Madrid, SPAIN
Entry URL: http://eng.eseanuncioesmio.com/
General Creative Director: Chacho Puebla (Leo Burnett Iberia)
Creative Director: Francisco Cassis (Leo Burnett Iberia)
Creative Director: Sergio Lobo (Leo Burnett Iberia)
Copywriter: Covadonga Diaz (Leo Burnett Iberia)
Art Director: Emilia Bertola (Leo Burnett Iberia)
Digital Creative: Fred Bosch (Leo Burnett Iberia)
Head of Digital: Alfredo Laguía (Leo Burnett Iberia)
Head of Programming: Victor Moreno (Leo Burnett Iberia)
Programmer: Luis Marcano (Leo Burnett Iberia)
Programmer: Horacio Panella (Leo Burnett Iberia)
Project Manager: Sarah Okrent (Leo Burnett Iberia)
Producer: Enrique Domenech (Arena Shots)
Producer: Natacha Martin (Leo Burnett Iberia)
Producer: Alvaro Aparicio (Leo Burnett Iberia)
Producer: Antonio Ojeda (Leo Burnett Iberia)
Producer: Hugo Lage (Leo Burnett Iberia)
Creative Advisor: Tura (Leo Burnett Iberia)

English Synopsis
Portfolio Night 8 is a portfolio review and recruitment event for young creatives. We needed to get Spain’s top creative directors and young creatives to attend. We hired an actor, we asked him to pretend to be an intern and we got him interviews with the top creative directors in Spain. In his portfolio there was always a copy of a famous ad from that creative director. And we let the laptop webcam roll. With all this hilarious material, we made a website and a viral campaign to invite young creatives to register. See the Portuguese creative directors at www.esseanuncioemeu.com