Powwownow Print Cafe by Hometown London


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Industry Telecommunications Services
Media Print, Magazine & Newspaper
Market United Kingdom
Agency Hometown London
Creative Director Simon Labbett
Art Director Neda Shadanlou
Photographer Gary Salter
Released January 2016

Credits & Description

Powwownow, the free conference call service, has launched a comical new campaign encouraging businesses to focus on flexible working in the new year.
The print and poster ads show people at work in the office, in a coffee shop or at home dressed in gym gear doing extraordinary stretches and looking eye-wateringly agile.
The campaign, created by Hometown, will run online, on OOH, taxis and digital outdoor sites and also includes comical radio ads inspired by classic 1980s workout videos.
Client: Powwownow
Agency: Hometown London
Creative Director: Simon Labbett
Writer: Gemma Fowler
Art Director: Neda Shadanlou
Photographer: Gary Salter