Prada Print Prada: Marfa store

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Prada: Marfa store

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Industry Apparel, Clothing & Footwear
Media Print, Magazine & Newspaper
Market United States
Released June 2005

Credits & Description

A surreal installation of real Prada store in the middle of the desert outside of the town Valentine in West Texas near Marfa, USA. From the artists:
"...the combination of a vast, open desert landscape in an un-populated area and a luxury goods store is completely unthinkable. Nature suits fashion as a visual backdrop, as one often sees in advertisement. the minimal, corporate prada design and the desolate surrounding ranch land make a great impression together, but simultaneously the two forces also render each other useless."

Credits: Michael Elmgreen & Ingar Dragset