Recife to Rome by Agência UM for Prefeitura do Recife

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Recife to Rome

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Industry Government & Other Authorities
Media Print, Magazine & Newspaper
Market Brazil
Agency Agência UM
Art Director Lenilson Lima, Eugênio Lima
Copywriter Marcus Seixas
Photographer Estúdio Clicka
Illustrator Saulo Lisias
Released April 2016

Credits & Description

Every year, 2.5 million people in the world are victims of human trafficking. Around 80% of them are women who are fooled by the promise of a better life in another country but once they get there, become slaves and sexually exploited. They are forced to take part in up to 10 sexual relations a day.A crime that is almost invisible because the majority of them travel freely by their own will and end up feeling somewhat responsible for being fooled. Over the last years, as a result of great international pressure, many governments have started to develop strategies to fight against human trafficking and women's trafficking in particular.Given this reality, the Liga Mulher, a hotline center that focuses solely on women developed by the Recife Cityhall, is launching a campaign signed by Agencia Um that aims at encouraging complaints.
Media: Print
Category: Government
Client: Prefeitura do Recife
Agency: Agência UM
Country: Brazil
Client Services Director: Renata Stadtler
Creative Director: Lenilson Lima
Art Director: Eugênio Lima
Art Director: Lenilson Lima
Copywriter: Marcus Seixas
Account Director: Ludmila Canto
Photographer: Estúdio Clicka
Retoucher: ricardo moreira
Chief Executive Officer: Luiz Augusto
Illustrator: Saulo Lísias
Account Executive: Ana Karina