Premia Print BITE by Tank

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BITE

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Industry Dairy products & Eggs, Ice cream & Cold desserts
Media Print, Magazine & Newspaper
Market Estonia
Agency Tank
Released February 2004

Awards

Golden Hammer 2003
The Winners Print Ads: Foodstuffs, beverages, food for animals and pets Gold

Credits & Description

Creative idea: Print ad for the ice cream brand Premia, using the unique identifier of the brand as core visual: The stick with the product logo burnt into.
The visual does not need any words; you simply can’t stop enjoying a Premia, even when it’s all eaten.
Title "Bitten Stick"
Agency Tank Advertising Agency
City Tallinn
Advertiser AS Tallinna Kulmhoone
Brand Name Premia
Business Sector Ice Cream
Date of First Publication 2/2002
Country of Production Estonia
Type Print
Creative Director René Fischer
Art Director Jaanus Tamme
Copywriter Villem Vallme
Photographer Sergei Didyk
Graphic Designer Jaanus Tamme