PEE IN THE SHOWER by F/Nazca Saatchi & Saatchi Sao Paulo for Sos Atlantic Forest Foundation

PEE IN THE SHOWER

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Industry Charities, Foundations, Volunteers
Media Print, Magazine & Newspaper
Market Brazil
Agency F/Nazca Saatchi & Saatchi Sao Paulo
Creative Director Fabio Fernandes, Fabio Simoes Pinto, Carlos Di Celio
Art Director Joao Linneu, Rodrigo Castellari, Theo Rocha
Copywriter Pedro Prado, Eduardo Lima
Illustrator Henrique Lima, Julio Zukerman
Released May 2009

Credits & Description

Category: Charities, Public Health & Safety, Public Awareness Messages
Advertiser: SOS ATLANTIC FOREST FOUNDATION
Product/Service: PRESERVATION OF NATIONAL RESOURCES
Agency: F/NAZCA SAATCHI & SAATCHI
Date of First Appearance: May 6 2009 12:00AM
Entrant Company: F/NAZCA SAATCHI & SAATCHI, São Paulo, BRAZIL
Entry URL: http://www.adversiting.com.br/awards/2010/9-u8m0
Creative Director: Fabio Fernandes (F/Nazca Saatchi & Saatchi)
Creative Director: Eduardo Lima (F/Nazca Saatchi & Saatchi)
Creative Director: Fábio Simões (F / Nazca Saatchi & Saatchi)
Copywriter: Eduardo Lima (F/Nazca Saatchi & Saatchi)
Art Director: João Linneu (F/Nazca Saatchi & Saatchi)
Art Director: Henrique Lima (F/Nazca Saatchi & Saatchi)
Art Director: Julio Zukerman (F/Nazca Saatchi & Saatchi)
Illustrator: Henrique Lima (F/Nazca Saatchi & Saatchi)
Illustrator: Julio Zukerman (F/Nazca Saatchi & Saatchi)
Flash / Developer: Andre Veríssimo (F/Nazca Saatchi & Saatchi)
Flash / Developer: Rafael Barros (F/Nazca Saatchi & Saatchi)
Animation: Henrique Lima (F/Nazca Saatchi & Saatchi)
Animation: Julio Zukerman (F/Nazca Saatchi & Saatchi)
Animation: Fernando Lanças (F/Nazca Saatchi & Saatchi)

English Synopsis
SOS Atlantic Forest Foundation asked for an awareness-raising campaign about the preservation of natural resources. We found out that peeing in the shower once a day saves 12 litres of water by avoiding flushing.