Prime Tv Print Customs: A Killer Present by DraftFCB Auckland

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Customs: A Killer Present

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Industry TV Channels/Radio Stations and Programmes
Media Print, Magazine & Newspaper
Market New Zealand
Agency DraftFCB Auckland
Executive Creative Director Regan Grafton, Tony Clewett
Art Director Antony Bell
Copywriter Adam Taylor
Released October 2012

Credits & Description

Category: Entertainment & leisure
Brand: Prime TV
Agency: DraftFCB Auckland
Country: New Zealand
âCustomsâ is a gripping reality TV show about law enforcement teams protecting the countryâs borders from criminal activity. But with a huge number of other reality TV programmes competing for our audience, DraftFCB had to prove Customs was a must-watch this year The criminal community do everything they can to outwit the Customs teams. So we gave radio DJâs and key media influencers a true Customs experience. Inside a seemingly innocent childâs birthday present, was the weapon of choice for badass gangsters: a Desert Eagle handgun. We brought to life the very real situations faced by the Customs officials in the programme, and showed first hand the lengths some criminals will go to Our media contacts did the talking for us and generated a tonne of interest in the show. Viewing figures were up throughout the season and proved that Customs is one reality TV show thatâs definitely worth watching.

Category: Entertainment & leisure
Client: Prime TV
Agency: DraftFCB Auckland
Country: New Zealand
Campaign file: Download campaign file
Executive Creative Director: tony clewett
Executive Creative Director: Regan Grafton
Art Director: Antony Bell
Copywriter: adam taylor
Group Account Director: Toby Sellers
Account Director: Sally Willis
Account Executive
Jess Sheffield

Group Executive Creative Director Australasia
James Mok

Production Manager
Eric Thompson