Dinners by Bsur Amsterdam for Princess Yachts

Dinners

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Industry Yachts
Media Print, Magazine & Newspaper
Market Netherlands
Agency Bsur Amsterdam
Chief Creative Officer Joost Perik
Creative Director Shandor Gancs
Art Director Bob Haarmans
Copywriter Ben Holder
Photographer Roger Neve
Released October 2016

Awards

Epica Awards 2016
Luxury & Premium Brands Luxury & Premium Brands Bronze - Print

Credits & Description

CLIENT: Princess Yachts International
Alternative Title: Family Dinner
URL: http://www.princessyachts.com
AGENCY: BSUR Agency, Amsterdam, The Netherlands
Chief Creative Officer: Joost Perik
Creative Director: Shandor Gancs
Art Director: Bob Haarmans
Copywriter: Ben Holder
Photographer: Roger Neve
Strategist: Antonin Jamond
Account Director: Niels Spaans
Project Manager: Marianne Johnston-Wood
Media Schedule: Financial Times, Vanity Fair, Oracle, Mayfair Times, Wallpaper, Hole & Corner Magazine, Aston Martin Magazine, Royal Opera House.
Challenge
BSUR was asked to create the first ever global brand campaign celebrating the exceptional Princess experience. Our challenge was to find a fresh approach within the category and reach enthusiasts beyond the boat world with unique stories of quality time at sea.