Prison Blues Print Other Use Sex by Big Ads

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Other Use Sex

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Industry Jeans
Media Print, Magazine & Newspaper
Market United States
Agency Big Ads
Creative Director Roger A. Bentley
Art Director Roger A. Bentley
Copywriter Scott Wild
Photographer Ken Anderson
Released September 1994

Credits & Description

Category: Fashion
Media: Print
Brand: Prison Blues
Agency: Big Ads
Geo: United States
Advertising Agency: Big Ads, Portland, USA
Creative Director / Art Director: Roger A. Bentley
Copywriter: Scott Wild
Photographer: Ken Anderson
Published: September 1994
Description:
These ads were part of a hard hitting "tongue in cheek" campaign to support the sale of blue jeans made by inmates at the Oregon State Penitentiary. The program allowed inmates to earn a commensurate rate to outside garment workers, while paying taxes, supporting families, paying victims restitution, and having money available for when they got out of prison. Also, for most, it was their first experience interviewing for a job, learning a skill, and developing a work ethic that would translate to the outside world. After 5 years of existence, the program had zero percent recidivism, (inmates who left the prison and did not return) while the national average hovers around 70%.
Others use sex to sell their jeans. In our case, that didn't seem appropriate.
Prison Blues
Made on the inside to be worn on the outside.