Pro Plus Print Pro Plus: Stay Alert, 1 by J. Walter Thompson London

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Pro Plus: Stay Alert, 1

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Industry Health & Pharmaceuticals, Health & Pharmaceutical Products
Media Print, Magazine & Newspaper
Market United Kingdom
Agency J. Walter Thompson London
Executive Creative Director Russell Ramsey
Art Director Miles Bingham
Copywriter Kevin Masters
Production Vue
Released May 2011

Credits & Description

JWT London has created a new campaign for Pro Plus targeting students in the UK. The activity spans student campuses and comprises of outdoor, ambient and online advertising. The campaign has been developed to remind students that Pro Plus can help them to stay alert, and thus revise for longer. It shows students in a number of revision situations, where they’ve fallen victims to student pranks, due to a lack of alertness.
Advertising Agency: JWT, London, UK
Executive Creative Director: Russell Ramsey
Creative Directors: Mark Norcutt, Lawrence Quinn
Art Director: Miles Bingham
Copywriter: Kevin Masters
Art Buyer: Sue Clifford
Planner: Hilde Oord
Account Director: Nick Manson
Media agency: Mindshare
Media planner: David Josephs
Photographer / Illustrator: Alan Powdrill
Production Company: Vue
Retouching: Hogarth