|Industry||Health & Pharmaceuticals, Health & Pharmaceutical Products|
|Media||Print, Magazine & Newspaper|
|Agency||J. Walter Thompson London|
|Executive Creative Director||Russell Ramsey|
|Art Director||Miles Bingham|
Credits & Description
JWT London has created a new campaign for Pro Plus targeting students in the UK. The activity spans student campuses and comprises of outdoor, ambient and online advertising. The campaign has been developed to remind students that Pro Plus can help them to stay alert, and thus revise for longer. It shows students in a number of revision situations, where they’ve fallen victims to student pranks, due to a lack of alertness.